The Cannabis Marketing Newsletter for independent operators.

Weekly cannabis marketing insights you can act on, local search, Cannabis Act-compliant email, and the retention plays that lift repeat revenue. No fluff, no corporate-speak. Just tactics that work for independent dispensaries and craft brands in Canada.

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What you'll get

01
Local SEO & map pack tactics
The exact moves that win the Google Business Profile map pack, where 68% of cannabis visits start, without paid ads the Cannabis Act blocks.
02
Compliant email & retention plays
Owned-channel growth: the day-21 second-order flows and email sequences that bring customers back before they drift to a chain.
03
Industry trends, decoded
What AGCO, OCS, and BCCS rulings and shifts at ChatGPT, Claude, and Perplexity actually mean for how operators get found.

Recent issues

A taste of what lands in your inbox

Every issue is one focused read, diagnosis first, then the fix. Here are a few recent ones from the Extracted blog.

Issue · Paid vs. Owned

Google Ads Banned Cannabis. Now What?

Why the channels you own, local search, Google Business Profile, and email, outperform the paid ads the Cannabis Act walls off, and where to put your first dollar.

Issue · Local Search

Why Cannabis Retailers Need Local SEO (Not Just Any SEO)

Foot traffic lives in the map pack. The difference between generic SEO and local SEO is the difference between ranking and getting walked into.

Issue · Retention

The Day-21 Flow Most Dispensaries Are Missing

The single biggest LTV unlock for independent retailers: a compliant second-order flow that fires before a regular drifts to the corporate store down the street.

Who writes it

Written by operators, not a content mill

The newsletter comes from the same team behind the Extracted solutions, 25 years in marketing, 20 in restricted industries, building cannabis e-commerce by hand when platforms wouldn't touch the category. If you'd rather talk it through, book a discovery call or read what operators say on the testimonials page.

One practical email a week.

Cannabis marketing tactics for independent operators, local SEO, compliant email, and retention. No spam, unsubscribe anytime.

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