Why this matters in cannabis
Two real Extracted client benchmarks: an optimized Canadian cannabis e-commerce site at 5.57% conversion ($40K monthly revenue), another at 4.16% ($76K monthly revenue). Both are 2-3× the typical "before SEO" baseline of 1.5%. That gap is pure CRO work, site UX, product page architecture, checkout flow, social proof placement, threshold mechanics.
CRO compounds with SEO. Every new visitor that SEO sends to your site is worth multiples more when the site is optimized to convert them. Operators who only invest in traffic without addressing conversion are pouring water into a leaky bucket.
On Breadstack, Dutchie, Cova, and custom platforms, the levers are different but the principles are the same: reduce friction, surface the right product at the right moment, and remove every reason a customer might bounce before buying.
What you get
- →Product detail page architecture optimized for browsing AND buying
- →Category page conversion structure (filters, sort, social proof in the right places)
- →Checkout flow review: identify exactly where customers drop
- →Average order value lift: bundles, cross-sell, threshold mechanics
- →Site-side conversion auditing on Breadstack, Dutchie, Cova, and custom platforms
- →Mobile conversion fixes for the majority of cannabis traffic
The services we deliver
"They keep us focused on the highest-leverage priorities, explain the 'why' in plain language, and consistently follow through. It feels like we have senior guidance and a real plan, not random marketing activity.
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