Why this matters in cannabis
Real cohort data from one Extracted retention program: 54% of customers bought exactly once over 90 days. Those one-time buyers carried the same average basket as repeat buyers, the value was there, the trigger wasn't firing. Moving even 20% of them to a second order is worth tens of thousands of dollars a year.
The repeat-purchase window in cannabis is narrow: half of returning customers buy again within 15 days, three quarters within 24 days, and by day 30 the habit is broken. Email sent on day 21 catches the customer when they're running low and lands inside the window. Email sent on day 35 catches a customer who has already decided to buy somewhere else.
Retention is the highest-ROI marketing work available to a cannabis operator because rented platforms can disappear, paid ads are restricted, and the email list is the only audience you fully own.
What you get
- →Drip flows that fire on real customer behaviour, not calendar dates
- →Segmented email/SMS sequences for one-time, casual, regular, and power buyers
- →Post-purchase flows: education, cross-sell, and the day-21 second-order prompt
- →Cadence restoration for customers who break their normal buying rhythm
- →Compliance-safe copy (age-gated, no health claims, no rented platforms)
- →Integration with Drip and (where applicable) Alpine IQ
The services we deliver
"Working with Extracted brings clarity and momentum to our online sales efforts. They turn performance data into clear next steps, keep projects moving without added noise, and stay focused on delivering measurable results.
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