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Client TestimonialsWhat operators say about working with Extracted
We work with independent cannabis retailers and craft producers across Canada. Advertising is locked down in this industry, so the operators below compete on the channels they own: search, email, and their own sites. Here is what that work looks like from their side of the table.
We turn data into a plan, not a report
Most agencies hand you a dashboard and call it strategy. The operators we work with tell us the difference is direction: knowing the next three moves, not just the last month's numbers.
"Working with Extracted brings clarity and momentum to our online sales efforts. They turn performance data into clear next steps, keep projects moving without added noise, and stay focused on delivering measurable results.
VP Operations, Plantlife Cannabis
"They keep us focused on the highest-leverage priorities, explain the 'why' in plain language, and consistently follow through. It feels like we have senior guidance and a real plan, not random marketing activity.
Director of Retail Operations, Stok'd Cannabis
"Extracted brought clarity and structure to our marketing work. They helped us prioritize what matters, tighten up how we present the business online, and keep projects moving with clear next steps.
MikeFounder and Operator, 1922 Cannabis Retail
We know cannabis search, not just SEO in general
Generic SEO advice breaks the moment it hits the Cannabis Act. The operators here work with people who already understand the constraints and the tooling.
"Chris is the quintessential SEO expert. He understands Google inside out and knows how to position your business at the top.
"Chris is highly insightful, using a variety of tools to compile hard data to back his recommendations. He's responsive and can diagnose issues quickly and accurately. One of the best decisions I've made in my time publishing the OZ.
"We've seen consistent measurable results and increases in web traffic and conversions in only a few months of working together. Chris goes above and beyond to help his clients succeed while educating and empowering them to do more.
Head of Marketing, THC Canada
"Look at that curve. This is what happened when I started leveraging Chris's SEO expertise. With my IT background, I thought I was already doing pretty well, but having someone sharp who challenges assumptions and pushes the product thinking further has been a game-changer. Chris didn't just optimize, he helped me rethink and innovate around Best Bang for Your Bud.
We work with your team, not around it
Some agencies turn marketing into a black box. Ours stays collaborative and transparent, so your people learn the system instead of renting it.
"Extracted brought structure and clarity to our content and SEO work without turning it into a 'marketing factory.' They're thoughtful, direct, and easy to collaborate with. One of the best business decisions we've ever made.
V.P. Brand Development, Victoria Cannabis Company
"The team at Extracted is sharp, collaborative, and execution-minded. They bring clear solutions to messy problems, communicate well, and make it easier to support my client's success.
Cannabis eCommerce Business Consultant, Breadstack
What we actually do for clients
Get found in local search. We build the local SEO and Google Business Profile presence that puts your store in front of buyers searching in your area. (Cannabis profiles have no Posts option, so we lean on the levers that do work.)
Make ecommerce pull its weight. Your category and product pages are where buying decisions happen. We structure them to rank in search and to convert, optimizing the path from landing to checkout so more visitors buy and each order is worth more. That means working the levers that move the number, average order value and revenue per session, not just the visit count.
Show up in AI search. Buyers increasingly ask ChatGPT, Gemini, and Google's AI overviews where to shop, not just the blue links. We structure your site and brand information so the models can read it, pull it, and cite it. Call it AEO, GEO, or AI SEO, the work is the same: making sure that when someone asks an AI which store to trust, your name comes up.
Own your audience through email. Paid reach is restricted and rented platforms can disappear. Email is the one channel you fully control, so we build the retention and post-purchase flows that turn first orders into repeat revenue.
Stay ahead of the chains. We run competitor audits and visibility analysis so you're moving on opportunities before the corporate stores notice them.
The numbers
Ready to outmanoeuvre the competition?
Book a 30-minute discovery call. No contracts. No pressure. Just a clear look at where you stand and where you could be.
Book a Discovery Call 30 minutes · No contracts · Independent operators only